Take note that ByteDance lets marketers to target TikTok adverts to customers aged thirteen and previously mentioned through its promotion applications, but these applications only present audience data for consumers aged eighteen and above.
Go international: see how Hong Kong’s present-day “condition of digital” compares with connectivity in other countries by looking at our flagship Digital 2024 World wide Overview Report, which incorporates a huge selection of slides of global digital data, and our in-depth Investigation of what these numbers could signify for yourself.
As we famous while in the Facebook part above however, modifications from the viewers arrive at figures printed in Meta’s ad arranging instruments do not necessarily correlate with All round changes in its platforms’ Energetic user bases.
Because of this, we suggest warning when evaluating the social networking user values revealed During this yr’s stories with These released in previous years, Specially because adjustments in described values often is the result of “corrections” within the supply data, as well as improvements in real user conduct.
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The amount of social websites people in Hong Kong In the beginning of 2024 was similar to 86.2 % of the overall inhabitants, but it’s vital that you pressure that social websites people might not depict read more exceptional people today (see our in-depth notes on data to learn why).
As an example, buyer investigate results revealed by GWI often provide really a distinct image of X use by gender in comparison with X’s individual viewers data.
It’s crucial that you strain that these promotion get to figures usually do not always signify precisely the same detail as regular Lively user figures however, and there might be significant dissimilarities among the dimensions of YouTube’s advert audience and its complete Energetic person base.
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▶ Seeking much more TikTok stats? Click the link to investigate our in-depth TikTok data For each and every country on the earth.
But Inspite of these caveats, Meta’s ad get to data however presents worthwhile insights into how Fb use is evolving.
The corporation’s frequently revised figures propose that Instagram’s advert arrive at in Hong Kong was comparable to 49.4 % of the whole populace Initially of the year.
Observe: Meta’s promotion resources only publish viewers gender data for “woman” and “male” users.
This contrasts Together with the gender data offered from the promotion resources of platforms like Facebook, which depends within the gender that people on their own enter in their own profile.